WE LIKE TO KEEP IT SIMPLE & DO THINGS PROPERLY.

IT'S TIME FOR CHANGE DOWN BELOW.
UNDERWEAR DESIGNED FOR PURPOSE.

We set out to redefine underwear, through focusing on using premium materials, specialist factories and functional design.

Underwear is the fundamental core and only true essential in a man's wardrobe. We obsess over detail, every stitch counts.

CRAFTED BY EXPERTS.

We spent over a year searching for the right partners that share our vision, and uphold to the highest standards of quality and ethics.

Our products are designed, sourced and hand crafted in Europe from start to finish. We chose Portugal based on the multi-generation expertise within underwear, the quality of the factories and their ethical standards.

WITH THE PLANET IN MIND.

Sustainability is a core foundation within the brand, our products, packaging and logistics.

Our underwear is made from Tencel, a natural biodegradable fiber sourced from eucalyptus pulp. We are striving to continue innovate and developing new blends and materials that not only provide superior comfort and performance, but are conscious of the planet too.

THOSE THAT MADE THE CHANGE.

Without doubt the best boxers I have bought yet! Well designed / well fitted so they don’t ride up, and with high quality materials makes for a really comfortable wear.

Jack T.

Really happy with the product and the ethos behind it. The material is light and soft on the skin and they have an elegant look and feel. Highly recommend and will buy more.

Robert K.

THE UNDERWEAR UPGRADE.

Stock up & save with packs.