Underwear is the only true essential
We believe underwear is the fundamental core of any wardrobe, and should not be an afterthought.
After being tired of endless "designer" brands providing sub-quality products and customer experiences, we decided to make a change. After two years of testing, learning and developing, we released our first range.
We design every product from scratch, obsessing over quality, functionality and aesthetic, and have lots more to come.
Join us on this journey, and upgrade your underwear.
(Founder of AH)
how we make them
Crafted by experts
We spent over a year searching for the right partners that share our vision, and uphold to the highest standards of quality and ethics.
Our products are designed, sourced and hand crafted in Europe from start to finish. We chose Portugal based on the multi-generation expertise within underwear, the quality of the factories and their ethical standards.