Why we started the brand

After years of disapointment and frustration with the state of men's underwear, we decided to make a change.

For too long, we have all fallen victim to "buying the brand" around our waist, with little to zero innovation in product design, transparency within the supply chain, or passion behind the product.

We believe underwear is the fundamental core of any wardrobe, and should not be an afterthought.

After two years of testing, learning and developing, we released our first range.

We design every product from scratch, obsessing over quality, functionality and aesthetic, and have lots more to come.

It's time for change down below.

Join us, and upgrade your underwear.

All the best,


Founder of AH.

Customer reviews

Hear from the thousands of men all over the world who have upgraded their underwear
Based on 1,200+ reviews

Delighted with the underwear!

Really impressed. Lovely material, and a great fit. A waistband that stays in place and doesn't roll over. The horizontal fly is a very good idea. I think I will be ordering more pairs very soon. Thanks again.

James F

Great Boxers!

I now have 6 Arlo Hudson boxers, building my collection up. I love the fit and quality and just the way they feel. Super comfortable for everyday and any active pursues. I’m hoping for new colours in the future blues and greens fingers crossed

John S

These Boxers are a revelation!

Without a doubt the best boxers I've purchased (Spent £££'s over the years), extremely soft, breathable and the pouch is a revelation.
Keep up the great work!

Ian C

Super comfy!

My fella has only worn Calvin Klein underwear for the past 15 years but not anymore!! He loves his Arlo Hudson boxers and won’t wear anything but these now.
Apparently super comfy and the perfect boxer!

Laura W

Lightweight, breathable, and silky-soft underwear

Consciously crafted in Portugal by third-generation underwear artisans. Designed with purpose, featuring our signature 3D Support Pouch and Horizontal Fly design.

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