Story
You wear it everyday, so why not have the best?
After years of disapointment and frustration with the state of men's underwear, we decided to make a change.
For too long, we have all fallen victim to "buying the brand" around our waist, with little to zero innovation in product design, transparency within the supply chain, or passion behind the product.
We believe underwear is the fundamental core of any wardrobe, and should not be an afterthought.
After two years of testing, learning and developing, we released our first range.
We design every product from scratch, obsessing over quality, functionality and aesthetic, and have lots more to come.
It's time for change down below.
Join us, and upgrade your underwear.
We plant a tree for you, with every order
We plant a tree with every single order we receive. Through our partnership with Ecologi we have contributed to reforestation efforts in Tanzania, Ethiopia, and Senegal.
So now you can feel good about your underwear too.