You wear it everyday, so why not have the best?

After years of disapointment and frustration with the state of men's underwear, we decided to make a change.

For too long, we have all fallen victim to "buying the brand" around our waist, with little to zero innovation in product design, transparency within the supply chain, or passion behind the product.

We believe underwear is the fundamental core of any wardrobe, and should not be an afterthought.

After two years of testing, learning and developing, we released our first range.

We design every product from scratch, obsessing over quality, functionality and aesthetic, and have lots more to come.

It's time for change down below.

Join us, and upgrade your underwear.

Our underwear is better by DESIGN

Made Sustainably in Portugal

Our underwear is naturally biodegradable, and uses 20x less water to produce than Cotton

Fast Delivery

Most orders are dispatched that day with standard delivery within 2-3 days

Second Skin Comfort

Tencel™ is extremely lightweight, breathable, and has a luxurious silk-like softness and natural stretch

We plant a tree for you, with every order

We plant a tree with every single order we receive. Through our partnership with Ecologi we have contributed to reforestation efforts in Tanzania, Ethiopia, and Senegal.

So now you can feel good about your underwear too.