Sustainability


We believe that daily essentials should be affordable and that the fashion industry can do more to protect our planet.

As a brand, we aim to do things thoughtfully and keep things straightforward. We don’t believe in chasing seasonal trends .

Our mission is to redefine underwear and daily essentials, achieving this through innovation in fabric, design, and the overall customer experience.

We recognise that producing garments does have an environmental impact, but our focus is on minimising this, by creating durable, timeless items that are worn every day.

We believe that sustainability shouldn’t be an optional category within fashion, but rather a fundamental principle for all brands in today’s world.

No place for short-lived trends here.

 

 

PROCESS.

Our underwear is made from Tencel; the most sustainable cellulose fibre on the planet. 

The fabric is made in a closed-loop chemical process, and is completely biodegradable - with an overall negligible to zero carbon foot print, whilst using 20x less water than cotton.

Waste and water usage are two of the biggest problems facing the textile industry today, unethical practices and unsustainable materials are causing a profound amount of damage to our planet. 

PACKAGING.

We care about the packaging and unboxing experience, as it is an extension of the brand and its values. 

Our packaging is 100% recyclable, and will soon be made entirely from recycled materials.

The tags we used are made from recycled materials, and the paper tissue is soon to be as well. 

We also try and have a bit of fun with it. 

Sustainability is an aspect that we are still working to improve, across all aspects of the brand - any suggestions or ideas are always welcome.

contact@arlohudson.com

We will get back to you within 24 hours, and if we implement something you suggest - it's a £50 voucher on us. 

All the best,

The AH. Team.