WE SET OUT TO CHANGE THE WAY MEN THINK ABOUT UNDERWEAR.
FOR TOO LONG THE ONE ITEM WE WEAR THE MOST, IS THOUGHT OF THE LEAST.
WE BELIEVE UNDERWEAR IS THE FUNDAMENTAL CORE OF A MAN'S WARDROBE, FIRST ON, LAST OFF - EVERYDAY.
WE DON’T CARE FOR SEASONS, CATWALKS OR ‘CELEBRITY’ CAMPAIGNS.
WE LIKE TO KEEP IT SIMPLE, AND FOCUS PURELY ON CRAFTING ELEVATED DAILY ESSENTIALS WITH A HASSLE-FREE SHOPPING EXPERIENCE.
WE DO THINGS PROPERLY.
We set out to redefine underwear, through focusing on using premium materials, specialist factories and functional design.
The materials we use are specifically chosen based on their aesthetics, technical qualities and environmental impact. Our first fabric is Tencel, sourced from sustainably sourced eucalyptus pulp in Austria which is turned into yarn via a closed loop process recycling 99% of all solvents used. We are striving to continue innovate and developing new blends and materials that not only provide superior comfort and performance, but are conscious of the planet too.
We spent over a year searching for the right partners that share our vision, and uphold to the highest standards of quality and ethics. Our products are designed, sourced and hand crafted in Europe from start to finish. We chose Portugal based on the multi-generation expertise within underwear, the quality of the factories and their ethical standards, as well as proximity to the UK which not only mitigates the environmental impact but enables easier travel and collaboration.
Our focus is daily essentials; comfort, performance and functionality. We believe underwear is the fundamental core and only true essential in a man's wardrobe. We obsess over detail, every stitch counts. Underwear has typically been viewed by brands, retailers and consumers as an 'accessory' and often made with the same materials as t-shirts - yet the requirements of underwear and t-shirts are very different.